2021 How to Make Your YouTube Channel Attractive
You must know it as a beginner
Introduction
YouTube, as one of the famous social media, covers all over the world, there are over 2 billion users who log in and access YouTube, and they are obsessed to stay on YouTube for watching various channels lasting more than 1 billion hours per day. Currently, YouTube has offered different local versions to over 100 countries. Therefore, how to stand out our own channels from such a huge YouTube ocean is very worth considering to each YouTuber, especially for beginners. I know that you might be a beginner and you are struggling to look for where I can design channel appearance including banner image, video watermark, contact information, and even subtitles. Please do not be anxious and panic, this article possesses the whole of answers to what you expect to know.
Part1:
The Channel Customisation
On the one hand, in order to attract audiences and let them proactively subscribe to your channel, a good marketing strategy is very necessary. Personally, I adopt the AIDA model to give you a basic marketing analysis, there are Awareness, Interest, Decision, and Action.
Therefore, how can we do??
First, Increasing viewers’ awareness is the first step, as a new beginner, designing a wonderful name and attractive profile picture are able to deliver the channel theme and YouTuber’s personality, which can create an unforgettable impression and make viewers remember easily. Please remember that try your creativity best to avoid duplicate names compared with others and submit the profile picture with good quality.
Second, determining your channel theme, as another inevitable step, can motivate audiences’ interest. Simultaneously, please focus on considering what sort of people are your target market as well. For example, my channel theme is about playing the ukulele while I am singing. I reckon that my target viewers are interested in playing the ukulele, singing Chinese pop music, and people who want to take relaxed after school or after work. Therefore, my channel mainly pays attention to bring a warm and cozy experience to audiences.
And then, further encouraging viewers to take action, in other words, how do audiences make the decision to subscribe to your channel is the third key step. As I mentioned above, we have already increase viewers’ awareness and stimulate their interest. Now, it is time to make them decide whether to subscribe or not. As a beginner, promoting who you are is one of the fundamental market strategies, please provide your basic information on the YouTube channel without any hesitation. It is commonplace that design aesthetic banner images with words to tell people how often you upload videos and paste your links of social media such as Instagram, Facebook, or Linkedin on the banner image. Obviously, audiences cannot help themselves to click your social media platforms because of the curiosity to understand where you are from or what do you do in life. Therefore, apart from your channel theme can motivate audiences’ interest, basic information also can be involved by audiences if you are like-minded people with them.
Finally, if audiences do the action to subscribe to your channel, please pay attention, here is another conspicuous place to increase subscribing volume. You can add watermark with various picture or words what you want on YouTube. If you’ve done, the system will add this watermark automatically in the lower right-hand corner on every video. This little tip might make the audience glimpse watermark, move their mouse in the watermark, and click subscribe.
Here, I guess that you might be curious and ask where can do these magic setting, it is very easier to find if you are people who love research. All of the settings above are in channel customisation. The order is home➡️customise channel➡️branding/basic information
Consequently, the first part gives you very detailed suggestions for rich channel’s interface and make a memorable impression on your audiences. Please do not shut off the page in a hurry, there is another more important factor to attract audiences as well.
Part 2
Manage video
If channel customisation is defined as our body appearances such as a beautiful face, powerful muscles, or sexy body shape, the managing video must be your nurture abilities, including spoken language skill if your channel is about unboxing, products evaluating, deliver knowledge, or teaching, singing or playing instruments skills if your channel is about music or video clip ability if your video is about traveling, foods and daily life. Anyway, the most basic awareness is that you are sure to provide a very good quality of your sound and high definition of videos.
Let’s start to manage amazing videos!!!
1. Video Title
Please use very clear and popular words to design the title for each video. For example, my video is about playing the ukulele, I usually use the title which includes the names of singers, names of songs, and ukulele covered by Yuyi. in addition, the order of keywords is very crucial, please consider and research what kind of words are popular searched by audiences, and then put these famous words in the front and one by one.
2. Description
Before you upload a video, please describe what is your video about or you can share your emotion or how is your feeling about this video content. Besides, please add the extra three tags which could be similar to keywords from the video title in order to increase your exposure as a beginner, and your tags will automatically appear on the top of the video title. In addition, it is also very necessary to paste your contact information again to emphasize who you are.
3. Thumbnail
Thumbnail should be very bright and eyecatching, you would better to use a lovely picture with conspicuous words or decoration to let people know what is your video talking about through the thumbnail, please be sure to keep consistent style of thumbnail.
4. Tags
I mentioned tags before, that it is tags place in top of title. Other tags are placed in video details setting. The function is to increase your exponsure as well.
5. Subtitles
Subtitles you can type directly in YouTube system, The main purpose is to make YouTube system know what kind of video style or content is, and then the system will classify your channel into speical field or give audiences recommentaion.
6.End Screen
I reckon the end screen is also very useful tiny tiny strategy, some audiences are accustomed to skip if your video is not too much attractive. However, end screen can pull audiences to your other videos, because end screen is placed at the end of each video, which can provide the opportunity to promote your other videos when audiences skip to the end.
As the same question comes, How can we find these setting??
I believe that you will find them very quickly, all of them are in manage view. Please click manage video in your home page➡️detailes➡️video detailes.
Conclusion
Here, I have already done to convey most of details for your startup in YouTube, because I am also a beginner and I am struggling to research how can my videos attract more and more attention, like, comment, and subscribers as well as recommemdation from YouTube system. And these expectations also emerge in your mind. Therefore, please go back to check your channel and do some repaires after reading my artical. I hope these tips will help you when you are confused and lose direction in YouTube ocean. Again, I really would like to tell you please keep consistency since you decide to startup in YouTube, I know you might get less subscribers and you might cannot get more like or comments even though you think you have already made efforts. Please go to analyse shortages and find avialable measures to deal with rather than only complain without any actions.
At the end of artical, I want to clarify that I am beginner in YouTube, and I have seven subscribers until now, there are something what I shared, they might be misleading or uncorrect, please give me suggestions without hesitation.
By the way, these examples and screenshots are used my own YouTube channel, promoting my own channel is another important reason why I write this artical. If you are interested in, please click your mouse to visit my YouTube, I trust my channel will not make you bored.
Many thanks and Happy New Year to all of you💗
Here is name and link of my YouTube channle as below:
✨Yuyi_暖生活✨https://www.youtube.com/channel/UCEb7qqRywWgXkIhpLN0xcBg